How we put a number on it
We quote against a written scope, and you get that quote within 48 hours of a scoping call. Here is how engagements are shaped, and what moves the figure.
Project
A website, a rebuild, a migration.
Fixed scope, fixed price
Quoted against a written scope before anything starts. If the scope changes, we re-quote rather than absorbing it quietly and resenting it later.
- Written scope and sitemap
- Fixed quote
- Full handover at launch
Retainer
SEO, paid media, social.
Monthly, rolling
A set number of days a month against priorities we agree together, reviewed monthly so the work follows what is actually producing.
- Agreed monthly priorities
- Monthly reporting
- Ad spend billed separately
Sprint
One specific problem, fast.
Two weeks, one outcome
A performance pass, a tracking rebuild, a conversion fix. Useful when you already know what is broken and want it gone.
- Single defined outcome
- Two-week window
- Findings documented
What moves the figure.
- Templates, not pages
- Forty blog posts are one design. Four distinct page types are four designs. Page count is the least useful way to size a website.
- Integrations
- Booking systems, EPOS, CRM, payment gateways, stock feeds. Each is a dependency on someone else’s API, and they are where estimates slip.
- Content and photography
- Who writes the copy and sources the images. The most common reason a project runs late is that the content never arrives.
- Migration
- If you have an existing site with traffic, mapping old URLs to new ones is not optional. Skipping it is how businesses lose rankings overnight.
How we charge.
You own what you pay for
Code, domains, analytics and advertising accounts are yours. They transfer at launch and stay yours if we stop working together. Worth asking every agency you speak to, because the answer is not always this one.
Ad spend is separate
Media spend goes directly to Meta or Google from your own account. Our fee covers management and is invoiced separately, so you can always see what bought what.
We will say if the numbers do not work
If your margin cannot support paid acquisition at realistic market rates, we will tell you at the scoping call rather than take a budget and find out together.
No lock-in
Retainers are rolling and reviewed monthly. If it stops being worth it you stop, and you keep every account and asset.
Want market context before you speak to anyone? We wrote upwhat a website actually costs in the UK, including the costs most quotes leave out.
Want a number for your project.
Thirty minutes, no deck, no pressure. You will leave knowing roughly what it costs and how long it takes — even if you build it elsewhere.