Performance marketing
Performance Marketing
Meta and Google Ads managed against a number you agree up front. Campaigns, landing pages and tracking built as one thing, because ads that send traffic to a page that does not convert are just an expensive way to lose money.
Who this is for
A good fit if
- You are spending on ads and cannot tell which spend produced which sale
- You have a product or service with a clear margin and want to scale it
- You tried ads once, it did not work, and nobody could explain why
Probably not if
- You have no budget to test with — paid media needs enough spend to learn from
- Your margin cannot support customer acquisition cost at realistic market rates
What's included.
Account and tracking setup
Conversion tracking, server-side events where it matters, and GA4 configured so the numbers in the ad platform and the numbers in analytics tell the same story.
Campaign structure
Built so you can see what is working at the level that matters — audience, creative, placement — rather than one undifferentiated blob of spend.
Creative and copy
Multiple angles tested properly rather than one ad run until it fatigues. What we learn feeds back into the landing page.
Landing pages
Built to match the ad. A click that lands on a generic homepage is a click you paid for and wasted.
Honest reporting
Spend, return, cost per acquisition, and what we changed. Including the tests that did not work, because those are how the account improves.
What it costs
Quoted against a written scope.
The quote is in your hands within 48 hours of a scoping call. No open-ended day rates, and no number that moves after you have signed.
How it runs.
Baseline
What you are spending now, what it returns, and what your margin can actually support. If the numbers do not work, we say so before you spend anything.
Instrument
Tracking first. Running campaigns without reliable conversion data is guessing with a budget attached.
Test
A deliberate learning phase with enough spend and time to produce a signal rather than noise.
Scale what works
Spend moves toward what is producing, and we keep testing at the edges.
Setup and instrumentation take a couple of weeks. Expect a learning phase before the account stabilises — paid media gets better with data, and data takes time to accumulate.
Questions.
Who owns the ad accounts?
You do. We work inside your accounts, or set them up in your name. If we stop working together you keep the accounts, the history and the audiences — which is not true of every agency, so ask the question.
How is this priced?
A monthly retainer against agreed priorities, invoiced separately from media spend. Ad spend goes directly to Meta or Google from your own account, so you keep the account, the history and the audiences. We will tell you at the scoping call whether your margin supports paid acquisition at realistic market rates — and say so plainly if it does not.
Is ad spend included?
No. Ad spend goes directly to Meta or Google from your account. Our fee is separate and covers the management.
Want to talk about your project.
Thirty minutes, no deck, no pressure. You will leave knowing roughly what it costs and how long it takes — even if you build it elsewhere.